4 Web Design Mistakes Killing Your Sales

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You pay lots to develop an e-commerce site to take your business to national or international market. But the dream of a successful online business starts shattering when you don’t get expected results. Did you ever try to know this? It may because the layout of your site is not good, the description of the production is not so convincing and there are other factors too. Let’s know about web design mistakes that can drop your sale.

1.     Lacking in Clear Value Proposition

 

This is an important factor which helps to determine whether people will bother reading more about your product or get out from the page. It is important to test your value proposition. A strong value proposition is why customers should buy from you. Tell your audiences about the value of your product. Use a convincing and attractive picture. Create a story to engage users. Here you need to win the trust of users. A good value proposition includes a catchy headline, explaining why buy the item, additional benefits, social proof and an excellent image.

 

2.     Incomplete or Misguided Product Descriptions

 

You all know the importance of product description. When people pay for a product, they want to know about it. So, the description of the product should be catchy, covering all elements of the product. Don’t misguide users about the product by comparing. Focus on the advantages of that particular product. Tell users about its key features like size, material etc… Add an FAQ section to the page as it will work as you are communicating with your consumers. It helps to enhance the sale.

 

3.     Fail to Add Convincing Images

 

As you know the greater tool of online shopping is its image. You cannot compromise with the quality of the image. It should be clear and focused. Try to show images from different angles like the front, back, left and right parts of the product. It will help users to analyze the product quality. An original high-quality image can not only increase but also double the sale.

 

4.     The site is not looking Trustworthy

 

While competing with biggies of the e-commerce world, you will have to be careful that the site is trustworthy. For this hire a reputed e-commerce website development company India . An expert and experienced designing agency will help you get a dreamed and customized website which can give a tough competition to your competitors.